Comms-care Blog

Superfast 4G will speed up demand for flexible working in Britain

by Richard Eglon

February 04, 2014

4G will not only transform the way we live but also the way we work.  Forget having to go to the office everyday. Employees are going to demand greater flexibility and a better work-life balance because now we have the technology to make it possible to productively work remotely, away from the office. 

Flexible working has grown steadily over the years – often driven by people who can work more efficiently by cutting out the time consuming travel and expense they often face with their commute to work.  More than half of all UK enterprises are now run from the owner’s house, with 2.5m home business owners operating across Britain. With superfast 4G comes the long due arrival of reliable high speed internet connection at home, which will encourage those employees who once only dreamed of greater work freedom to succumb to the temptation of setting up shop themselves – especially if their bosses expect them to be at the office every day for no particular benefit to the business.

If employers want to retain good staff they have to be prepared to give the option to  work remotely if the business case allows. It can also save businesses money too, because they can run their operations within a virtual desktop environment- which allows users to log into their corporate desktop from any computer or mobile device. This technology separates the personal computer desktop from a physical machine by hosting it on the cloud-which is often more cost-effective than using IT infrastructure and a lot more flexible too.  In addition, remote working reduces the amount of required office space which is often a big financial burden on businesses especially in prime locations such as city centres and well-connected business parks.

Desktop virtualisation is a simple but effective concept that’s been around for a while now, but has never really been embraced by the masses because high speed internet connection wasn’t available. Before 4G, we used to get a few queries a year for desktop virtualisation support and half the time companies never went through with adoption.  4G has changed all this and more.  The UK’s first 4G network, courtesy of EE, runs at a breath taking speed of 24-30Mbps, which is five times faster than 3G and still faster than many home office broadband users.  Users can now instantly surf the net on their smartphones and tablet or download content and videos with less buffering . Skype calls for video conferencing can be seamless, movies can be watched without stalling midway. The convenience of this level of internet connection has opened up new opportunities for how businesses operate. Imagine the freedom it gives you if you can work anytime and anywhere-whether on the go, sitting on the train or working from home.

Thanks to 4G we are receiving an increased number of requests from our reseller customer base. If this keeps up and the coverage of 4G continues to grow then it will only be a short period of time before desktop virtualisation becomes as ubiquitous as EE’s superfast broadband network and their Kevin Bacon ads.