“88% of customers say the experience a company provides is as important as its product or services—up from 80% in 2020.”

Source: Salesforce, State of the Connected Customer Report, 2023


The need to translate technology initiatives into business value has never been more important as it is today. Businesses across the globe are harnessing the power of technology to deliver innovative new products, services, and experiences that not only delight customers but also enable profitable future growth. Yet, for many organisations, the struggle to realise the full value of their technology investments is real – especially with the magnitude of digital resources now available to choose from, extract relevance, and to harness their full potential.



Customer Experience (CX) Strategy Adoption

To maximise on your organisations business value through technology, start with the people first. Why people? When it comes to forging the path to greater profit margins, happier customers, and overall business growth, customer experience (CX) has become one of the only long-term differentiators organisations can rely on to grow and succeed.


Let’s breakdown the key benefits of adopting the CX approach:


Customer Centricity

  • Personalisation Pays Off: Understand customer behaviour at each stage, allowing for personalised interactions and fostering loyalty.
  • Builds Lasting Relationships:  Nurture customer relationships beyond the initial sale, creating strong connections.
  • Anticipates and Exceeds Needs: Lifecycle engagement helps predict customer needs and deliver relevant solutions at the right time, leading to increased satisfaction.

Build Stronger Customer Relationships

  • Improves customer satisfaction: By ensuring consistent performance and proactive support, lifecycle services can help exceed customer expectations and build stronger relationships.
  • Increases customer loyalty: Satisfied customers are more likely to remain loyal and recommend your business to others.
  • Greater business agility: A strong customer base provides a solid foundation for growth and allows you to adapt more easily to changing market conditions.

Operational Efficiency

  • Data-Driven Decisions: Leverage the power of customer data collected throughout the lifecycle, enabling informed decision-making and strategic planning.
  • Measures and Improve: Tracking key metrics related to lifecycle engagement and using insights to continuously refine strategies.

Enhanced Agility and Innovation

  • Faster time to value: Fosters proactive maintenance, upgrades, and optimisation, ensuring technology stays ahead of the curve and supports evolving needs. This can lead to quicker implementation of new initiatives and faster returns on investment.

Reduced Costs and Risks

  • Analyses spend: Provides clear cost structures and visibility into future expenses, allowing for better budgeting and resource allocation.
  • Minimises downtime: Proactive maintenance and preventative measures help prevent costly downtime and disruptions to operations, saving time and money.

Financial Powerhouse

  • Boosts ROI: Lifecycle engagement increases customer lifetime value, leading to higher revenue and profitability.
  • Reduces Churn: Highlights the cost of customer churn and how lifecycle engagement strategies proactively address customer needs, reducing churn and saving money.


In a big blue ocean, Cisco Lifecycle Services is your path to stronger business outcomes

To support organisations in reaching their full potential through their latest technology investments, Ingram Micro Services, powered by Comms-care, launched Cisco Lifecycle Services in 2023. Working side-by-side with you, our experienced team of Cisco Customer Success Managers (CSMs) are here to help translate technology initiatives into tangible business outcomes and opportunities.

Our Cisco CSMs align with customer expectations, and organisations adopting the lifecycle approach ensure the development of long-term, trusted, and strategic relationships. These relationships generate consistent business outcomes, fostering an annuity model.



What makes our service unique?

The team play a pivotal role by gaining a deep understanding of customer needs and goals, driving loyalty, awareness, and differentiation. The CSMs focus on translating these commercial and technical requirements into effective business outcomes and Cisco technology solutions. The health of your customer is an essential indicator of the value they derive from the product and services. We measure and guide customers through the lifecycle journey using telemetry data. This is an automated remote transition of data from various sources that we can then complete various measurements and reporting against.


Why choose Cisco Lifecycle through Ingram Micro Services?

  • Measurable business outcomes: Our capabilities enable us to leverage data by using Cisco tooling to align customer business outcomes and apply monetisation.
  • Automate the process: We can analyse customer lifecycle engagements using API and data.
  • Cultivate a growth culture: Annuity revenue, trust, team brand and value-added services, all nurture a culture of learning and sharing information. We guide you through achieving this vision.
  • Informed decision-making: We are committed to overcoming customer roadblocks and delivery of outcomes with a consultative lifecycle approach.
  • Demonstrate output: We illustrate and demonstrate customer success through plans and regular consultative reviews.


Next Steps

Start leveraging the benefits of Cisco Lifecycle Services today. To learn more, visit our website or contact our team of dedicated experts: ciscolifecycle@comms-care.com or call us on +44 (0) 870 264 4303.

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